After the proposal, I created a video and a poster and posted them on the social platform page for my project. This communication space is based on an Instagram platform, created for art visitors to come in and explore together to improve contemporary art exhibition viewing spaces.
In addition, there are a number of articles on the platform that convey my personal thoughts about viewing behaviour in art exhibitions.
The main objective of the intervention was to look at two forms of concept promotion – Posters and Videos – to see which was more popular and acceptable to the public.
Videos and posters are both shared with stakeholders who enjoy taking photos and visiting the exhibition regularly, allowing them to choose one favourite to press “like” and comment freely (not compulsory).
So far the poster has received only 7 likes out of over 100 followers, but 2 insightful comments. Posters as a static medium are a great way to take time to reflect.
Below is the feedback for the video:
So far the film has received a total of 142 views, 19 likes and 10 reviews. Most of the reviews say they like the film and compliment it. With a total duration of 36 seconds, the film is a short video that allows people to understand the concept without spending too much time on visual pleasures.
In addition, there are two stakeholders said they liked the concept of the video and shared it on their own social media. The video is becoming more and more accessible and the number of views continues to grow.
In conclusion, it was clear that the video was more popular with stakeholders than the poster. The positive feedback from audiences means that the video is more acceptable and appealing to the public.
A high level of audience response to a film means that it is more acceptable and appealing to the public. However, acceptance by the public has not directly demonstrated that it will raise their awareness or change their viewing habits. Therefore, further tracking is needed.